LeadPulse
Real estate agent Musab Amin was losing high-intent leads from online inquiries because follow-up was manual, slow, and inconsistent. Leads sat in email inboxes with no scoring, no pipeline tracking, and no automated nurture — meaning hot prospects went cold within minutes, especially after hours and during showings.
He needed a purpose-built system — not a patchwork of spreadsheets and disconnected tools. The solution had to capture leads from a conversion-optimized funnel, score and prioritize them instantly, fire personalized SMS and email follow-ups automatically, and give him a single command center to manage every deal from first touch to close.
Slow Speed-to-Lead
Leads from property inquiries went cold within minutes when Musab couldn't respond immediately during showings, closings, or after business hours.
No Pipeline Visibility
Buyer and seller leads were scattered with no structured stages — no way to distinguish hot prospects from long-term nurture contacts.
Manual Follow-Up Burden
Every SMS and email had to be written and sent manually, with no automated sequences to keep leads engaged over days and weeks.
I designed and built LeadPulse from the ground up — a fullstack Next.js platform with Prisma and SQLite. The public funnel captures leads with intent, timeline, and budget fields. A scoring engine instantly rates every lead Hot, Warm, Lukewarm, or Cold. A 5-step automated follow-up engine fires instant SMS and email on capture, then nurtures over 7 days. The admin command center shows live stats, pipeline overview, and per-lead activity with stage management.
Conversion-Optimized Lead Funnel
Dark-themed real estate landing page with a multi-field capture form — name, email, phone, buying intent, timeline, budget, and property preferences — designed for high conversion.
Smart Lead Scoring Engine
Weighted scoring based on timeline urgency, buying intent, and budget range automatically assigns Hot, Warm, Lukewarm, or Cold priority to every incoming lead.
Automated Follow-Up Sequences
5-step nurture pipeline: instant SMS + email on capture, day-1 SMS check-in, day-3 email with market update, and day-7 final re-engagement — all scheduled and processed automatically.
Admin Command Center
Real-time dashboard with lead stats, pipeline stage breakdown, recent leads table with priority badges, follow-up progress tracking, and inline stage updates.
A Closer Look
Confirmation & Follow-Up Trigger
LeadPulse launched as a fully functional fullstack product giving Musab Amin a complete lead automation system. Every inquiry now triggers instant follow-up within 60 seconds, leads are scored and prioritized automatically, and the 7-day nurture sequence runs without manual intervention — freeing the agent to focus on showings, negotiations, and closings.
“Ali built the entire system from scratch — the funnel, scoring, automations, and dashboard. Leads get followed up instantly even when I'm in a showing. I finally have one platform that captures, scores, and nurtures every inquiry automatically.”